The Universal 9-Phase Job Taxonomy: From Define to Conclude
Jobs-to-be-Done (JTBD) theory establishes that customers don't buy products—they "hire" them to make progress in a given circumstance. To model this progress with mathematical precision, we use the Universal 9-Phase Chronological Taxonomy.
The 9 Universal Phases
Data Matrix & Comparison Table
Why This Taxonomy Never Becomes Obsolete
Because this 9-phase sequence is completely solution-agnostic, it describes what the human or agent is fundamentally trying to accomplish regardless of technology changes.